On Maui: Letarte

17 Apr

Our last stop of the day when we were in Paia, Maui was Letarte. Oh man, oh man was it a temptation of my credit card. I’ve been a fan of the Letarte brand for awhile now but actually seeing and feeling the pieces in person, wow, I’ve fallen more in love. These luxe looks are perfect for the elevated beachy girl. Letarte is the epitome of cool girl chic, with boho prints, bright colors in sleek designs, with the neon tassel necklace and fringe bag to match. It’s a one stop shop for an entire wardrobe overhaul, and believe me, if there was one store to do it, this would be mine. LETARTE SWIMWEAR

Sisters Lisa and Michele Letarte debuted their line in Maui but it has since grown to have stores in Manhattan, Greenwich, CT, Southern California, plus speciality retail stores. The ladies at the Maui boutique were so knowledgeable about the brand itself that I was given an insider view to the creative process, and especially loved hearing about how Lisa designs her prints, such as the skull & butterfly combo below.


Walking into the store I felt like I stepped into a super chic surf house. A home-y vibe, with bright colors, flowy fabrics, and yes, a few surfboards. Attached on the side of the store was also an art gallery with her husband’s work. What a talented duo! What I loved most about the store was the organization by color. I know what colors work best with my skin tone and prefer to shop by shade, so it was a cinch to go directly for the pieces I was interested in.



The unique print designed by Lisa. LETARTE SHARK CLUTCH

I’ve been stalking this bag for months. LETARTE TASSELSLETARTE BAG

If you couldn’t tell, this store is literally my heaven. And the best news is, they’re opening a shop on Oahu at the Royal Hawaiian Center soon. Oh, so dangerous, but I’m so excited! Check out their website if there’s a shop near you, or of course, you can always shop online…. get those credit cards ready, you’ll need it.

2 Responses to “On Maui: Letarte”

  1. Kait April 21, 2015 at 6:26 AM #

    Paia is my favorite town in all of Hawaii! I found the small town so charming and Flat Bread Company’s gluten free, vegan pizza is my absolute favorite!

    • everydaytorunway April 21, 2015 at 12:42 PM #

      Wow! All of Hawaii is a pretty big honor 🙂 It really reminded me of a town near where I grew up, Bolinas in Northern California. So it felt a bit more at home. So amazing. I wish I tried that Flat Bread now. I’m celiac and eat gluten free so that would’ve been perfect. I can’t wait to visit again!

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